Yatsen Holding Limited (NYSE: YSG, “Yatsen”) is a leader in the rapidly evolving China beauty market. Our mission is to create an exciting new journey of beauty discovery for consumers in China and around the world.
Founded in 2016, we have launched three fast-growing, successful color cosmetics and skincare brands: Perfect Diary, Little Ondine, and Abby's Choice, and has recently acquired Galénic, an iconic premium skincare brand. This success is due to our digitally native direct-to-consumer (“DTC”) business model that is new to China's beauty industry. Through this model, we focus on deep customer engagement, innovative product development and personalized services.
Leveraging our disruptive DTC model, we have real-time access to a vast amount of data on customer behavior, preferences and feedback. This model has allowed us to build a platform with core capabilities that disrupt every part of the traditional beauty industry value chain and deliver greater value to our customers. Our platform enables us to launch top-selling products, shorten product development cycles, execute cost-efficient marketing strategies, build brand equity and attract a large and loyal customer base. These core capabilities have and will continue to enable us to efficiently and rapidly build and scale successful brands and products.
We reach and engage with our customers directly both online and offline. Not only do we have an expansive presence across all major e-commerce platforms in China, including Tmall, JD.com, and Vipshop, we also engage customers through social and content platforms such as Weixin, Douyin, Kuaishou, Bilibili and RED, which help us create online shopping experiences that are rich with digital, and often proprietary content. In addition, as of September 30, 2020, we had an offline footprint of over 200 experience stores across over 90 cities in China, complementing and completing the brand experience.
Our omni-channel, DTC business model, coupled with our core platform capabilities, enables us to launch and scale multiple brands, thereby allowing us to offer a broader product selection and address the needs of more customers. We currently provide a wide range of color cosmetics and skincare products under four brands: Perfect Diary, Little Ondine, Abby's Choice and Galénic.
Perfect Diary is our first and largest brand. According to the CIC Report, Perfect Diary ranked No.1 for the color cosmetics category in terms of online retail sales value in 2019 in China. Launched in 2017, Perfect Diary provides high-quality and innovative color cosmetics with exquisite designs targeting Gen-Z. With a broad and growing portfolio of products that spans the color cosmetics, skincare, beauty tools and kits categories, Perfect Diary offers comprehensive beauty solutions at a mass-market price point.
Little Ondine was founded in 2013. Little Ondine initially gained popularity with its odorless, non-toxic, easy peel-off and fashionable nail polish. We acquired Little Ondine in 2019 and have since expanded its product variety and offerings. Little Ondine now features trend-setting and functional eye, lip and face makeup products, such as eyebrow pencils, eyeliner, mascara and matte lipsticks. Little Ondine's loyal customers mainly include women between the ages of 20 to 29 in Tier 1 and Tier 2 cities who are more willing to purchase products at higher price points.
Abby's Choice, is our self-developed, skincare-focused brand, providing effective skincare solutions, such as masks, toner, face cream, eye cream and anti-acne patches. Products under this brand have particularly benefitted from our strong R&D capabilities, through which we are able to continually develop and introduce new products in close collaboration with third-party R&D laboratories. We work with both domestic and international laboratories, including those in Switzerland, Italy, South Korea and Japan. Abby's Choice products are designed to appeal to a broad customer group looking for gentle and effective beauty products at masstige price points.
At the end of October 2020, we consummated the acquisition of Galénic, an iconic premium skincare brand, from Pierre Fabre, a French pharmaceutical and dermocosmetics group. We will continue to support the brand in Europe and will launch it in China. We will also partner with Pierre Fabre on research and development and product innovations, and manufacturing of Galénic products. Galénic is a premium French skincare brand that was introduced in France and other European markets in the late 1970s by Mr. Pierre Fabre, a renown French pharmacist and galenic genius who invented and expanded the dermo-cosmetic category worldwide. Over time, Galénic has acquired iconic status in France through selective distribution in high-end pharmacies and a regular flow of breakthroughs in cosmetic actives and galenic innovations.